Ready to enhance your brand communications? Creating and distributing a corporate video could be the answer.
67% of employees find it easier to understand tasks through visual or video communication and it’s no wonder why. Videos are more engaging and have more of a human touch than plain simple text. The popularity of video is also soaring. Incorporating videos into your corporate communication is a simple way to get a slice of the action.
In this guide, we will look at some of the best corporate video examples, how you can make yours, and the best practices for when you get started.
What is a corporate video?
Corporate videos are an incredible communication tool for your brand. When you want to deliver a message, either internally or externally, to your audience, you can use video. The video format allows you to share a wealth of information in seconds or minutes.
Since most people now have access to reliable WiFi connections, corporate videos have become common. In 2022, over three billion internet users watched, streamed, or downloaded video content at least once a month. These videos may be promoting new products and services, recruiting new staff members, raising brand awareness, or sharing corporate news among other things.
Why should you create corporate videos for your brand?
Now that you understand what a corporate video is, let’s discuss why you should make one for your brand. There’s a reason that video has become one of the most popular mediums. Here are some of the benefits you can expect when you create one:
Raise brand awareness
One of the biggest reasons companies make corporate videos is to raise brand awareness. Since video content is easy for audiences to digest and can occasionally go viral, creating it is an excellent way to spread the word about your business.
Share important messages
Do you have a message you want to share with your audience? It may be worth putting it into a video format if it's a long or complex idea. You can share information about your company or the campaigns you’re running in a quick and easy style. Whether you are targeting customers, existing staff members, or recruiting, this is a solid approach.
Generate sales leads
Looking for a way to increase sales? Creating marketing videos or advertisements could be the answer. This content includes a call to action (CTA), encouraging viewers to buy either your products or services. You may publish these on social media or on television.
Build trust in your brand
Brand awareness leads to trust. If people have never heard of your company, they are unlikely to trust it and, therefore, use it. However, when they have seen videos about your business, your values, and your campaigns, you create a relationship with the audience. 95% of marketers believe video helps increase brand awareness, so it’s worth investing in this medium.
Types of corporate videos
Thinking of making a corporate video? There’s a whole selection of styles and formats out there. Before you begin this process, it pays to understand the different types. Keep in mind that there is often a lot of overlap between the types. For example, animated explainer videos can also be social media videos. Let’s take a look at five of the most common options that you may want to consider:
Animated explainer videos
Short animations have become a major trend in the realm of corporate video. This could be the answer you’re looking for if you want to get your message across engagingly and vibrantly. As the name suggests, these videos are animated and tend to have a fast pace. They may include an animation and a voiceover detailing what’s happening or sharing ideas.
Of course, there are many ways in which you can use this structure. For example, many brands have an introduction video, which quickly shares what the company does and the services offered. On the other hand, companies may use animations to launch a new service or product, or let the audience know how to use their services.
Internal communications
If you have a large business, communicating important messages to the team can be a challenge. You may want to use an internal communications video to ensure that every staff member gets the same point. These may include training videos, internal podcasts, footage from meetings or conferences, and announcement videos.
When the team has created these videos, managers can distribute them to the wider business. If you are looking for a way to ensure the entire business is on the same page and effortlessly share information, this is the way to go. The advantage of these videos is that they are always accessible, so staff can refer to them.
Recruitment videos
Ready to expand your business? Recruitment videos are ideal if you’re looking to reach a variety of candidates. These often focus on the business itself, the company culture, and what new recruits will gain from taking the leap. It may feature testimonials from existing staff members, footage of the environment, and how to apply for roles.
Sales and marketing videos
Sales and marketing videos are short advertisements that reach out to your audience. If you are trying to generate new leads for the business, this is the type of content you should produce. The videos sing the virtues of the products and services you offer.
You may include case studies from satisfied customers, information about new launches, the benefits of your offering, and information about how to get started. These videos often include a call to action (CTA) for the audience.
Social media videos
As you might expect, you create social media videos to publish them across your social channels. These videos may be animated explainers, sales and marketing videos, or recruitment videos. They may also be short adverts or clips you intend will go viral. Often enough, these videos are shorter than general corporate videos as online audiences tend to have a short attention span, as a rule.
10 of the best corporate video examples to learn from
Looking for some inspiration for your corporate video? We have you covered. Learning from some of the best is the way to go. Here are 10 corporate videos that pack a punch.
1. Hubspot
Type: Marketing video
Next up, Hubspot created a tongue-in-cheek marketing video. The clip features cowboys using a new CRM system to convert leads. The high-budget video features well-known actors and is a parody of a standard testimonial clip, capturing the audience’s attention.
What to learn: Comedy catches viewers’ attention
2. Lush: Why Self-Preserving Skincare Matters
Type: Animated explainer
Stylized and colorful, Lush’s “Why Self-Preserving Skincare Matters” video does exactly what it says. This informative corporate video explains why you should be using self-preserving skin products on a regular basis. The video is almost three minutes long but shares a wealth of interesting information about the product line. Not only does it inform customers, but it also serves to raise brand awareness and increase sales.
What to learn: Create a strong, uniform brand style through animation
3. Innocent Drinks: our sustainability promise
Type: Animated explainer
Innocent Drinks have, for a long time, been known for their fresh take on marketing. This animation about sustainability is no different. The makers took the idea of sustainability being “boring” and made it a comedic point throughout the video. It is parodying the idea that people don’t want to hear about this matter. The brand's self-awareness makes the video endearing, instantly engaging viewers.
What to learn: Don’t be afraid to be self-aware or use a little humor
4. Subway: The Meatless Meat Market
Type: Sales and marketing
Subway created a viral video showing a simple experiment where consumers tasted meatless meat but were unaware. The aim was to see whether they can actually tell the difference. Taking a “show don’t tell” approach, the clip proves there is no discernable difference in taste between meat and meat-free products. It was an innovative way of promoting the brand’s meat-free meal.
What to learn: Use a “show don’t tell” technique
5. Apple: Every product carbon neutral by 2030 | Apple
Type: Sales and marketing/Animated explainer
Apple has a plan — and the founders want to let people know about it. This animated explainer video reveals the brand’s carbon neutral plan. The clip takes a topic that would be quite dull and hard to digest and makes it interesting with fast pace, effects, snappy facts, and music. The visual impact of the corporate video is strong, allowing viewers to quickly digest a load of information about the strategy.
What to learn: Add music and effects to keep things moving
6. Slack: Meet Nina and Alla | Slack Community | Slack
Type: Marketing video
Don’t simply tell viewers what your company can do, prove it. That is the approach that Slack took in this corporate video. The story follows two professionals who met on Slack Community, a global social network, and have now collaborated on a new business opportunity. Following a captivating narrative style — including pieces to camera, footage of the two working, and a voice over — the video serves as a high-quality case study.
What to learn: Let your video testimonials tell a story
7. Monday.com: Work Without Limits
Type: Animated explainer
Next up, Monday delivered a long-form animated video explaining two things — the history of work as we know it, and where the platform slides into that narrative. The workflow platform has modernized remote and hybrid working. This video works as an introduction to the company and its services, while also positioning the brand in the greater workplace narrative. To top things off, it has a clear, bright visual style.
What to learn: Position your brand in the global narrative
8. Airbnb: Guest House | Get Paid
Type: Social media video/recruitment video
Sometimes, all you have to do is keep it simple. This Airbnb social media video does just that. It has one core message: that people can make money from their guest houses. It never strays from that idea and, at 15 seconds long, doesn’t have time to.
The 3D, CGI animation is quick and interesting with a clean look. The video works as both an online advertisement or a social media video to recruit new home letters.
What to learn: Stick to one simple message and drive it home
9. Microsoft: "One Of The Most Incredible Experiences Of My Life” | Hispanic Heritage Month
Type: Marketing video
Microsoft back causes. This corporate video consists of an intriguing interview telling the story of Rodrigo Stabio, who grew up undocumented in the United States. The series is part of Hispanic Heritage Month, with the aim of raising hispanic voices across the board. Rather than adding too many distractions, the video is straightforward with mainly a piece to camera interview. The focus is on what Stabio has to share with the audience.
What to learn: Let the central story do the talking
10. Wagamama
Type: Marketing video
Ever wondered how to make Wagamama’s dishes at home? Now you can. Rather than hiding their recipes behind a curtain of mystery, the brand shares their secrets. This cooking series is shot like a professional TV series, complete with a chef presenter, and reveals how to make the company's signature dishes. Offering viewers value, in the form of a recipe, the corporate videos raise brand awareness.
What to learn: Stop gatekeeping your company secrets
How to make a professional corporate video
If you are preparing to make your own corporate video, you need to know what the steps are. While each company will have their own system, here is a basic framework to follow:
Step 1: Ideation
The first step in the process is coming up with the initial idea.
What message do you want to share with your audience? And, perhaps more importantly, what results do you hope to achieve?
When you have answered those questions, you can start to flesh out the idea. You might want to take inspiration from the corporate videos we have shared. Consider what format your video will take and what the main narrative structure will be too.
Step 2: Storyboard
Now that you know what the core idea and purpose is, it’s time to storyboard your idea. This is a rough plan of how your corporate video will flow from scene to scene. You should draw out how you envision the video looking in a box format. Be as specific as you can.
Step 3: Production
When you are clear on the storyboard and core idea, you need to decide whether to hire a team to do it, i.e. outsource it, or do it yourself. You can use a creative agency to take you through the entire production process. If, on the other hand, you would rather do it yourself, you will need to use the right software and tools.
We’d say a good place to start is with Riverside. Riverside is a top-quality online recording studio, allowing you to quickly and easily create engaging video content. If you want to record testimonials, interviews, webinars, talking head interviews, or speeches, this platform is one of the most straightforward solutions.
You can record in up to 4K video resolution and you'll receive separate audio and video tracks for each participant in your recording. Everything records locally on your device, so you also don't have to worry about internet ruining your recording resolution. You'll get high-quality video and audio, but you'll also have access to a seamless video creation workflow from beginning to end.
Riverside's Editor saves you time through text-based editing and a variety of automated tools. The Editor works with Ai transcriptions so you can edit your recording, by simply adjusting text in your transcript. You can add video captions, adjust your layout and even fine-tune your audio in just a few clicks. Plus, you can repurpose one recording into multiple short form videos with a quick touch of our Magic Clips button. This uses Ai to find highlights in your recordings and turns them into short clips.
Step 4: Editing
Once the initial production process is complete, the next step is editing. You may be able to use a feature of the recording platform you use. For example, Riverside has a built-in Editor, offering a full-service offering. Alternatively, you may want to use some third-party software, such as Adobe Premiere Pro or Apple Final Cut Pro.
Step 5: Publication and distribution
The final step in the process is distribution. Where you decide to publish corporate videos depends largely on their purpose. For example, if you have created a training video, you may decide to distribute it internally. If you have made a marketing or sales video, you can publish it on YouTube, share it on social media, or even launch it as a TV advert.
Learn more: The Ultimate Guide to Corporate Video Production
Best practices to make a corporate video successfully
Stick to one message
Don’t try to put too many things in one video. Rather than cramming in too much information, ensure that each video has one centralized message. If you have more to say than can be fit into one video, consider whether you need to make a series.
Consider your audience
Who are you making this video for? When choosing the tone of the video, think about your audience and what appeals to them. You may need to do some background work before you get started. Pitching your corporate video to your demographic is the key here.
Keep it short and sweet
Don’t overestimate people’s attention span. As a golden rule, you don’t want your corporate video to be too long. It should also fit the style of video you are making. For example, if you are creating a social media video, you want it to be less than a minute.
Record top-quality footage
When it comes to making a corporate video, the quality of your footage speaks volumes. Using a top-end studio or an online platform, such as Riverside, is the best option. You should also ensure that you have good quality tools. Investing in this part of the process is certain to show when you get to the end result.
Test your video first
You’ve almost finished! Before publishing your video, you need to test the market. You may find that it’s helpful to have control groups watch the video and then give their feedback. You can use the market research to enhance your video before publication.
FAQs on Corporate Videos:
Do you need a professional team for corporate videos?
There are different ways to make a corporate video. Which option you choose will depend on both your budget and your desired result. For instance, if you are making an animated video, you may want to use a creative agency or animation studio. If you are making an interview-style video, you can use a platform, such as Riverside, to create it yourself.
What should be in a corporate video?
First up, you need to choose one core message to share in a corporate video and illustrate it well. When you are storyboarding your video, consider the elements that you want to include. You may have a narrative with actors or a testimonial with interviews, for instance.
How do you make a good corporate video?
Don’t be afraid to think outside of the box and add humor. People have seen countless boring corporate videos, so it’s your job to give them something new. When you are considering how to start your corporate video, take your time coming up with ideas.
How do I make a corporate video for free?
If you don’t have a massive budget, it’s worth looking at online platforms. Riverside allows you to instantly record top-quality content via your own online studio and then edit it all in one place. This cuts costs while never compromising on the quality of the content.
How much does it cost to make a corporate video?
That depends whether you outsource the video or do it yourself. The final fee can be anything from nothing to millions of dollars. Before you get started, it’s a smart move to determine how much your final budget is and use it as a guideline.
How do I make a corporate video online?
There are plenty of platforms you can use. Riverside has everything you need to make a corporate video in one place. You can use the platform to record, edit, and finalize your video content.
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